If ever you need reminding about the saying 'Never Give Up' then watch the last few minutes of the football action from Hampden Park, Glasgow yesterday afternoon.
When it looked like England would close the match out for a 1-0 win, two amazing late free kick goals put Scotland seconds away from a famous victory only for England to score and equalise with virtually the last kick of the match.
Three late goals in the last six or so minutes in this Auld Enemy fixture swinging the match either way made it a
'I Was There' moment for the near 50,000 spectators inside Scotland's national stadium.
In the business world sport reminds us often of the rewards of never giving up, not quitting and fighting until the end. Ok, on occasions no matter how hard you fight that bad luck and fate just become the overriding factors and win the day but when you do fight until the end, when you do perceiver, when you do push and give it that one more effort then that's when the odds can turn in your favour and results and achievements can happen.
That local music band which have performed for many years just never know when that breakthrough opportunity will come or when an app developer will develop that one particular app of many that it will go viral or when our business may attract the attention of investors or buyers.
Yes there are occasions when pursuing a dying dream should stop but we all have personal or business goals in life that are worth fighting for and we know that by never giving up and not quitting we increase the odds in our favour of having our own 'I did it' moment'
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